Live from Camp Cannes

Day Three: "Artsy-Smartsy" advertising and reverse media buys.

For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from "Camp Cannes." Navigating through the literal and metaphorical "melting" heat of Cannes’ hump day, the crew dives into day three's standout moments. From the massive rise of creators as the ultimate antithesis to AI, to surprising new ad opportunities hidden inside Apple and Snapchat maps. Plus, they look back at a busy day spent award judging, stepping onto a docked "dry yacht" to talk independent agencies, and sharing the stage with Burger King to explain how stripping away marketing fluff for radical vulnerability creates a whole new level of "artsy-smartsy" advertising. Welcome back to the cabin…

Day Two: Fantasy football for advertisers.

For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from "Camp Cannes." The crew dives into day two's standout moments—from Pinterest’s surprisingly analog beach activation and the shifting reality of AI to clever creative shortlists like Columbia Sportswear’s flat-earth challenge. Plus, they look back at a night spent playing advertising "fantasy football" with Google and Breaking and Entering and... tell a story about NFC chips embedded in nail polish. Welcome back to the cabin…

Day One: Stop trying to make unsh*tification happen.

For this first morning in Cannes, Katy is joined by Chris, Brad, and Sean to kick off "Camp Cannes" with a proper roll call and an honest look at this year's creative landscape. The crew dives deep into what’s fresh and winning—from A24’s masterful Marty Supreme rollout to self-deprecating product demos like KFC Spain’s french fry campaign—while discussing a massive industry shift toward raw authenticity and applied AI. This episode sets the stage for a week of uncovering what’s really going down at Cannes. Welcome to the cabin…